Growth strategy
Identify where growth is being constrained and build a growth focused marketing plan to unlock it. Help build the systems that make growth happen consistently through priorities, ownership and operating cadence.
Turn growth opportunities into momentum.
I help ambitious businesses find their biggest growth opportunities, build the strategy to capture them, and work alongside teams to make it happen.
EXPERIENCE SHAPED WITH LEADING BUSINESSES
Services
From growth strategy to getting it done.
I bring together strategic thinking, customer insight and hands-on execution to help businesses find and capture growth.
Customer & retention growth
Look at strategies to turn more customers into loyal, high-value customers — CRM, retention, loyalty, segmentation, subscriptions.
Partnership growth
Build strategic partnerships and co-marketing programmes that create value across the marketplace, not just the pipeline.
Fractional growth leadership
Senior growth leadership without a full-time hire. Ideal for teams scaling fast, between senior hires, or moving from ad hoc marketing to a structured growth approach.
Approach
How I work
Clear thinking.
Practical action.
No unnecessary complexity.
A solution tailored to your businesses needs.
Practical by design
- 01
Get curious
Understand the customer, the numbers and what's really happening inside the business.
- 02
Get focused
Cut through the noise and turn complexity into clear choices and priorities.
- 03
Get it moving
Stay close to execution, working alongside teams until the new approach is embedded.
Experience
Growth experience built from the inside.
0+ years building and leading growth across consumer, digital and marketplace businesses.
Most recently, I led Consumer Growth & Membership for Uber Eats across Sub-Saharan Africa, before moving into independent consulting and co-founding Enduroo.
“The best growth strategies are simple enough to understand, focused enough to execute and measurable enough to learn from.”
Uber Eats
Consumer Growth & Membership, Sub-Saharan Africa
Led consumer growth, lifecycle and membership strategy across multiple markets.
- Consumer growth
- lifecycle
- CRM
- retention
- membership
- Uber One
- growth operations
Takealot
Customer growth model
Built an ecosystem growth framework to increase customer adoption, cross-platform behaviour and membership value.
- Growth strategy
- ecosystem growth
- membership
- activation
- operating model
Enduroo
Co-Founder
Co-founded an employee engagement platform helping companies build stronger teams through shared challenges.
0+ years experienceConsumer growthMembership & loyaltyLifecycle & retentionGrowth leadershipDigital & marketplace businesses
Ways to work together
Flexible by design.
Choose the shape of support that fits. An embedded partner, focused project or senior input on demand, solutions tailored to your business need.
Fractional Growth Lead
An ongoing senior growth partner embedded in your business for sustained strategic leadership and hands-on support.
Growth Strategy Project
A defined engagement to solve a specific growth challenge, ending with a clear roadmap.
Growth Advisory
Senior-level strategic advisory based on business objectives and teams.
The next move
Let’s turn a complex growth challenge into clear momentum.
If you’re navigating growth, partnerships, or consumer operations, let’s start with a focused conversation about the problem and what progress should look like.
Connect on LinkedIn